About Us
The origin Story
Founded in early 2011, It’s Personal began as an intimate, invite-only gathering created for those who shared a love for quality music and genuine connection. It was never intended to be large or loud, but rather a space where like-minded people could come together and experience something thoughtfully curated and deeply felt.
What started as a small, unofficial event soon grew organically into a trusted platform for artists to express their sound freely, while guests discovered music within an atmosphere that felt intentional, welcoming, and authentic. The experience was shaped not by scale, but by feeling — a sense that every detail mattered and every person present contributed to the energy of the moment.
From the very beginning, It’s Personal has been about more than music alone. It has always been about people, shared energy, and memories that linger long after the final track fades.
The Picnic evolution
In 2014, It’s Personal embraced the outdoors with the introduction of the picnic concept, transforming the gathering into a daytime-to-night lifestyle experience that blended music, nature, and community. The evolution felt natural — an extension of the brand’s desire to create spaces where people could slow down, connect, and celebrate together under open skies.
Over time, It’s Personal Picnic has grown into one of Johannesburg’s most loved outdoor music experiences, recognised for its relaxed atmosphere, refined production, and carefully curated line-ups that balance discovery with familiarity.
Even as it has evolved, the essence has remained unchanged. The event continues to be guided by the same values it was founded on — intention, authenticity, and a community-first spirit.
Let’s Get Personal.
15 Years of It’s Personal
In 2026, It’s Personal celebrates 15 years of shared memories, meaningful connection, and enduring cultural relevance.
Over the past decade and a half, the brand has grown alongside its community, evolving naturally while remaining true to its spirit. What began as a gathering has become a movement shaped by the people who return year after year — drawn by a feeling that is familiar, intentional, and deeply personal.
In an industry where moments often fade as quickly as they appear, It’s Personal has continued to flourish through genuine relationships, a loyal and ever-growing community, and a brand identity grounded in authenticity and care. Each event has been more than music or celebration; it has been a space where connection, creativity, and shared experience come together effortlessly.
The 2026 edition marks a beautiful milestone — a reflection on the journey so far and a celebration of everything still to come. It is both a tribute to the past and an invitation into the future, as the brand steps into its next chapter with the introduction of It’s Personal After Dark, a new sub-brand within the It’s Personal stable.
Event
Attendees
International
Artists
Its personal
Events
Local
Artists
International Artists
Through the years, we’ve had the privilege of hosting beautiful sounds from across the world — international artists who have shared their energy, their stories, and their music with our community. Each moment has added to the feeling that makes It’s Personal what it is today… something intimate, yet deeply connected.
Adana Twins
Booka Shade
Dahu
Dave Dk
Einmusik
Gardens Of God
Hosh
Hyenah
Innellea
Johannes Brecht
Kollektiv Turmstrasse
Monkey Safari
Nicolas Masseyeff
Oliver Huntemann
Oliver Koletzki
Pig & Dan
Re.you
Rodriguez Jr
Roland Leesker
Sebo K
Stimming
Tiefschwarz
Till Von Sein
Victor Ruiz
Adana Twins
Booka Shade
Dahu
Dave Dk
Einmusik
Gardens Of God
Hosh
Hyenah
Innellea
Johannes Brecht
Kollektiv Turmstrasse
Monkey Safari
Nicolas Masseyeff
Oliver Huntemann
Oliver Koletzki
Pig & Dan
Re.you
Rodriguez Jr
Roland Leesker
Sebo K
Stimming
Tiefschwarz
Till Von Sein
Victor Ruiz
Local Artists
At its core, It’s Personal has always been shaped by the depth of South African talent. A generation of artists who have not only defined our sound, but carried it across the world — with a quiet confidence, a refined ear, and an undeniable presence.
There is something unmistakable in the way our artists move a crowd — a feeling that is both effortless and deeply intentional. Each set becomes more than a performance… it becomes a moment, a memory, adding their mark to our story.
Black Coffee
Crazy White Boy
Culoe De Song
Da Capo
Desiree
FKA Mash
Floyd Lavine
Goldfish
Jullian Gomes
Kasango
Kid Fonque
Kyle Watson
Ryan Murgatroyd
Shimza
Sona
Themba
Black Coffee
Crazy White Boy
Culoe De Song
Da Capo
Desiree
FKA Mash
Floyd Lavine
Goldfish
Jullian Gomes
Kasango
Kid Fonque
Kyle Watson
Ryan Murgatroyd
Shimza
Sona
Themba
2lani The Warrior
Abby Nurock
Aero Manyelo
Apple Gule
Andi Dill
Annō
Atmos Blaq
Bantwanas
Blanka Mazimela
Brad S
Broken Recordz
Bruce Loko
Byron Ashley
Cam With a K
Chasing Space
Chunda Munki
Coco Loco
Contact High
Craig Massiv
D'Ritmo
Dakin Auret
Darque
Dean Fuel
Diggin4Dodge
Digital Rockit
DJ Buhle
Fabio
Greg & Lee
Guy Herman
House Knights
Ivan Turanjanin
Jay Me
Jazzuelle
Jimmy Chronic
Jon S
Jordan Arts
JustSmart
Justin Miller
Kostakis
Kususa
Leeu
Metro Ticket
Mvelo
Myazisto
Nataša
Nick Grater
Nuno
Phat Jack
Pierre Johnson
Pimp Squad
Pop Art Music
Reezo
Renato Rodrigues
Ricardo Pinto
Rob Sloan
Rob Toca
Roz
Shamiso
Siphe Tebeka
Son Of Dennis
Sound Sensible
Sound Language
Stef C
Stephy Longueira
Stoffela
Talia Zaken
The Lazarusman
Thibo Tazz
Thor Rixon
Tim Sloan
Tomorrow’s Will
Trancemicsoul
Tristan Urwin
Unheard Of
Vimo
Weston & Engine
Whitey D'Vine
Yeti
Places of The Picnic
Venues that have hosted our moments and shaped our story.
James & Ethel
Nestled in the beauty of Melrose, James & Ethel Gray Park has been home to the picnic in recent years — a space where our story continues to unfold.
Casalinga
Tucked into the forests of Casalinga, we created an intimate experience where music and nature moved as one.
Val Bonne
Set beside the river, Val Bonne held some of our most beautiful Picnic moments — a space we grew within, and eventually beyond.
Inanda Country Base
With a countryside feel, Inanda Country Base was home to a beautiful picnic — a moment we shared just before Covid changed everything.
River Cabin
River Cabin, set along the Jukskei River, was our first outdoor home, hosting Nicolas Masseyeff and early moments with Kyle Watson.
James & Ethel
Nestled in the beauty of Melrose, James & Ethel Gray Park has been home to the picnic in recent years — a space where our story continues to unfold.
Casalinga
Tucked into the forests of Casalinga, we created an intimate experience where music and nature moved as one.
Val Bonne
Set beside the river, Val Bonne held some of our most beautiful Picnic moments — a space we grew within, and eventually beyond.
Inanda Country Base
With a countryside feel, Inanda Country Base was home to a beautiful picnic — a moment we shared just before Covid changed everything.
River Cabin
River Cabin, set along the Jukskei River, was our first outdoor home, hosting Nicolas Masseyeff and early moments with Kyle Watson.
